Project Description: Offering Memorandums for Midwest Equity Investors
Objective: Develop offering memorandums to establish a visual brand identity for Midwest Equity Investors and effectively showcase property highlights, location highlights, and tenant highlights.
Project Overview: Midwest Equity Investors tasked me with creating offering memorandums for their properties to help establish a consistent visual brand identity, as they did not have one previously. The goal was to design professional and engaging documents that highlight key aspects of each property, including their unique features, strategic locations, and tenant profiles, to attract potential investors. I created a template that would be the reference for all offering memorandums and added and edited based off of the different properties, creating 20+ different offering memorandums. Attached is an offering memorandum I created for their retail investment in Indianapolis.
Design Elements:
Establishing Visual Brand Identity:
Developed a cohesive visual brand for Midwest Equity Investors, including a color palette, typography, and layout style.
Created templates for offering memorandums to ensure consistency across all documents.
Incorporated the company logo and other branding elements to enhance brand recognition.
Property Highlights:
Featured high-quality images of each property to provide a clear visual representation.
Included detailed descriptions of key property features such as size, architectural style, amenities, and recent improvements.
Highlighted unique selling points and notable features that make the properties stand out.
Location Highlights:
Provided comprehensive information about the properties' locations, including proximity to transportation, commercial centers, and local amenities.
Included maps and location highlights to offer context and demonstrate the geographical diversity and strategic positioning of the properties.
Emphasized the benefits of the locations, such as economic growth, accessibility, and neighborhood desirability.
Tenant Highlights:
Profiled key tenants, detailing their business types, reputation, and lease terms.
Emphasized tenant stability and financial strength to appeal to investors.
Design Specifications:
Created the offering memorandums in Adobe InDesign for professional-quality design and print-ready files.
Ensured meticulous attention to typography, spacing, and alignment for optimal readability and aesthetics.
Incorporated unique visual elements to support the overall theme and enhance visual impact.
Project Management:
Coordinated with the marketing team to ensure the offering memorandums met all strategic goals and branding guidelines.
Managed timelines and ensured timely delivery of high-quality documents.
Outcome: The offering memorandums successfully established a visual brand identity for Midwest Equity Investors, showcasing the investment potential of their properties. The documents received positive feedback from stakeholders and potential investors, contributing to the effectiveness of the company's marketing efforts and investment strategies.
Tools Used:
Adobe InDesign
