Email Attachment Design for Midwest Equity Investors
Objective: Create an email attachment that effectively communicates Midwest Equity Investors' investment philosophy, target investment categories, requirements for retail, medical, and industrial buildings, and showcases properties in various locations.
Project Overview: As a Marketing/Graphic Designer Intern at Midwest Equity Investors, I was tasked with designing a comprehensive and visually appealing email attachment. The attachment aimed to provide potential investors and stakeholders with a clear understanding of the company's investment philosophy and target categories, as well as specific requirements for different types of properties. Additionally, it highlighted key properties in various locations to illustrate the company's diverse portfolio. (I created 7 different versions of this email attachment that showcased the different locations, attached is the Indianapolis version).
Design Elements:
Investment Philosophy:
Developed a section that explained Midwest Equity Investors' core investment principles. I used clean and professional typography to ensure readability and convey a sense of trust and reliability.
Target Investment Categories:
Created visually distinct segments for each target category: Medical offices, Distribution Warehouses, and Retail.
Used visual aids to enhance comprehension.
Property Requirements:
Designed distinct segments to outline the specific requirements for retail, medical, and industrial properties, such as location criteria, building specifications, and tenant profiles.
Ensured the information was presented in a clear and concise manner, using bullet points to enhance comprehension.
Showcasing Midwest Equity Investors:
Highlighted Midwest Equity Investors' strong focus on the Midwest region, showcasing their strategic investments and market expertise.
Emphasized the company’s substantial asset base of $1.2 billion, underscoring their financial strength and investment capabilities.
Included maps and location highlights to provide context and demonstrate the geographical diversity of the portfolio.
Showcasing Properties:
Featured high-quality images of select properties owned by Midwest Equity Investors in various locations.
Used a grid layout to maintain visual balance and consistency throughout the section.
Outcome: The final email attachment successfully conveyed the essential information about Midwest Equity Investors in a professional and engaging manner. It received positive feedback from both internal stakeholders and external recipients, contributing to an increased interest in the company's investment opportunities.
Tools Used:
Adobe InDesign
Adobe Illustrator
Adobe Photoshop
